Context

Create a campaign or experience that sparks belief in vaccines. You can focus on any vaccine-preventable disease, age group or community.

Insight

For years, HPV has been framed primarily as a women’s issue because of its connection to cervical cancer. But that perception has created a dangerous blind spot. Today, HPV-related throat cancer has surpassed cervical cancer as the most common HPV-related cancer, and men are 3–5 times more likely to develop it. Despite this risk, vaccination rates among boys and young men remain significantly lower.